Being seen on the internet
Your website should be written or labelled in a way that search engines can understand and is made up of many elements, including the content and images on the page and the code behind it – all of which search engines consider. There are two parts to SEO for a website, on-page SEO and off-page SEO. We undertake all of the on-page SEO when creating your website. To distinguish these two methods:
On-Page SEO - We conduct a Google Keyword analysis to identify the most relevant keywords for your business and region searched on Google. We select the most appropriate and relevant keywords and use this to optimise your website content website and the meta data with them so you can get found for these keywords. Meta data relates to the data that sits in the background part of your website pages which Google crawls through to determine your website relevance for a search.
Off-Page SEO - This involves ongoing, long-term efforts to creating links back to your website and spreading its web presence. This can include a number of things such as an active social media campaign (Facebook, Twitter, Youtube etc), maintaining a high quality blog with regular posts, listing your website link in relevant industry websites and generally creating link networks back to your website. This is a separate paid service that is often used for competitive keywords and requires ongoing effort. However we offer many valuable suggestions as to how you can do these yourself.
Google Keyword Analysis
As part of our standard web design service, our team conducts a Google Keyword analysis to identify the most relevant keywords for your business, region and related keywords that are searched for by Google by users. These words are provided to us from Google keyword data and once we have generated a list of keywords, we select the most relevant keywords that are appropriate for your website and which also have reasonable search-volumes according to Google data. We select keywords that are being searched for, and some of these keywords are competitive, others less so if they are more targeted. It is still important to use all of the most relevant keywords even if they are competitive as they will still help your website get found through search results, even if not on the first page of Google.
To summarise.........
Most importantly, we have strongly optimised your website for your keywords in the meta data and content to boost your website from day one.
Continued efforts and education about SEO are necessary to make your website rank
We strongly believe in continued education about Search Engine Optimisation (SEO) and ongoing efforts to build your website's authority which will ultimately help it to rank higher. Our aim is to partner with you in achieving new leads through your website and we are here with you through every step of the way. Please know that you need to be invested in your website as much as we are in order to take advantage of the power of the Internet. We are not an SEO provider, but we can provide you with crucial information and actionable tips that you can do yourself to increase your rank.
When you launch a new website, it is competing with millions of other websites that are already out there. Some of these websites have been working on their SEO for many years and become your strong competition ie you need to find a way to outrank them in the long term.
Where Can I Learn More About Website SEO And Social Media?
Do you have an appetite for more information and love more technical details? SEOmoz has a fantastic beginner's guide to help you along, so grab a cup of tea and get comfortable to start the fascinating journey of learning SEO: